Festive becomes a data services company that happens to make cabinets. Same engineering, same supply chain — but the revenue model shifts from "sell metal boxes at 35% gross margin" to "sell risk data, compliance intelligence, and platform access at 85% margins".

⚽ Festive Innovation Lab

Deep research and ideation tool. 230 concepts evaluated through High Council dialectic — 4 AI models in adversarial debate, then scored on market viability, revenue potential, and strategic moat strength.

Tier Ratings

💎 S — Transformative. Changes Festive into a platform company. $1M+ ARR.
🔥 A — Major revenue driver. $500K+ ARR standalone product.
⚡ B — Useful supporting tool.
💡 C — Feature, not product. May be worth building as part of an A/S-tier product.

Council Warning

Insurance products were downgraded to C because Festive cannot legally sell insurance in NZ without an RBNZ license and significant capital reserves (risk-based solvency framework). The Liability Reframe is about selling the DATA insurers need, not becoming the insurer.